by sarinajane | Jun 1, 2020 | Uncategorized
When you develop your advertising content, you (hopefully) spend a lot of time thinking about the important things like your brand, tone of voice and key messaging. But do you stop to think about the subtext of the content? Have you ever asked yourself how your gender...
by sarinajane | May 30, 2020 | Uncategorized
We’ve all heard of the KISS principle: keep it simple, stupid. It’s a design approach coined in the 1960s championing simplicity as a key goal of design. It’s a basic and logical approach – most systems work best if they are kept simple, so unnecessary complexity...
