Blog
Writing is our happy place. Grab a cuppa and enjoy some of our words.
The gendered lens of advertising
When you develop your advertising content, you (hopefully) spend a lot of time thinking about the important things like your brand, tone of voice and key messaging. But do you stop to think about the subtext of the content? Have you ever asked yourself how your gender...
Give us a KISS: 5 reasons why plain language copy is so powerful
We’ve all heard of the KISS principle: keep it simple, stupid. It’s a design approach coined in the 1960s championing simplicity as a key goal of design. It’s a basic and logical approach – most systems work best if they are kept simple, so unnecessary complexity...
Why working from home is not the end of the world
I’ve been calling home, well, home for the best part of a decade now. It’s where I work, it’s where I raise my family, it’s where my life is. And I like it. So, a lockdown should be a breeze, right? Well, not quite. But it’s not the end of the world either. Working in...
Simple tips for surviving a lockdown with kids
There are not many end-of-days scenarios where I’d see myself leading the pack. Come the zombie apocalypse, I like to think I’d go down swinging, but I’m pretty sure I’d be brain food five minutes into the movie. When an asteroid threatens deep impact on the earth and...
All work and all play at CopyCon19
Last month I took a little break from the regular treadmill of running a small business and took myself away for a little me time. With my laptop under my arm and some shiny new stationery in my bag, I tootled my way down to Melbourne to join a few hundred fellow...
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